Your online program plays an important part in your marketing funnel. A system works best when it’s at the core of the funnel. It’s the main draw that gets people to first follow you, and can then lead to further purchases down the line. Developing a signature program from your skills and experience is important and creating a marketing funnel for that is just as important.
The Entry Point: Your Lead Magnet
First, you need something to bring people into your sales funnel. You can promote your signature program online and some people will find you through this marketing. But you can ramp up your marketing efforts by offering free content first to build your audience, and then pitching your program to them once they know and trust you for valuable information.
The best way to do this is to offer a lead magnet. This is a free information product that people can download. The lead magnet offers helpful tips and establishes your expertise. It also mentions your program and the benefits it offers.
You can also offer an email list. This works well in combination with a lead magnet, which is an enticement for people to sign up for your list. Through the tips you offer in your emails, you further build a relationship with your audience, and you can then pitch your program.
Keep in mind that your entry point content can be anything you put online that can draw traffic, including blog posts, YouTube videos, and interactions on social media. Just make sure this content is relevant to your program.
The Middle: Your Signature Program
Your signature program is the centerpiece of your sales funnel. This system, which you’ve discovered and used successfully yourself, enables your audience to see the greatest benefits in their business or life.
You can put other offers at other price points here in your sales funnel, as well as different content types and formats. If done effectively, you can learn quite a bit about your audience’s preferences by seeing which offers they take.
The End: Your High Ticket Offers
Your signature program can be used to lead your customers to a higher-priced item at the end of your sales funnel. After receiving the help they need through your signature system, your customers are ready to see what else you have to offer. You may also be offering a higher level, deep-dive version of your signature system that includes personal interaction with you, which some customers will wish to pay more for.
Many service-based businesses use a program like this to sell their services. Through the program, the customer comes to see you as a reliable expert.
The key to creating a good system is to find an area where you’ve achieved success and results, and analyze how you did it. Break this process down into steps that you can teach to someone else.
Want to learn how to do this?
Sign up here for my online course on building your own signature system. Building your own signature program will be available by April 21, 2020 and can be undertaken as a stand-alone course or as part of the Silver Business or Gold Membership Levels.
Join us for a free online interactive workshop to work through the Five Key Steps in Developing Your Online Course to Build Your Business.
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