A great way to build your brand is to offer a signature system. This is a system you’ve used in the past to get results. You can package it into a step-by-step program that you then teach other people. You end up with a great piece of content that can lead to multiple streams of income.
Why Build a Signature System?
There are several reasons businesses choose to create a signature system. The program you offer showcases your expertise. As your customers use your program to achieve the same results you did, this builds your reputation as an expert. Even those who don’t take the course will see you this way and you’ll become a big name in your niche.
Your system will become synonymous with your brand. You’ll have this one specific tool that’s wildly successful, and this will not only boost your brand among your audience, but also help you reach new audiences who can benefit from your expertise.
Once you have your first system in place, you can expand into other areas. You can create other systems to meet the needs of your market or offer other products and content that’s related.
Branding with Your Signature System
In order to help with your branding, your signature system has to be good. It needs to provide unique value to your audience and achieve the expected results. You should spend time building a system that’s guaranteed to get its users results. You’ll also learn how to improve it through user feedback.
Signature systems tend to be consistent with your current business. However, a signature system can also help you change your brand, or start a completely new business. For example, if you’re a health and wellness expert but you want to publish a program on building blogs, you can rebrand yourself as an expert on online publishing, or start a new business dedicated to that new topic.
How to Build a Signature System
Identify Your Signature System. Start by identifying something you know how to do well. Analyze how you did it step-by-step. Map out these steps and plan how you’ll teach each one to your audience.
Find Your Market. Someone can benefit from your program. It’s just a matter of discovering who. It may be your current audience or a segment of your audience. On the other hand, it could be a totally new audience. The people who can benefit most from your system are those who are suffering from the problem it solves.
Create Your Program’s Materials. Decide on the right format for your audience. In addition to the main program, which might be an eBook or a video course, decide what other materials you’ll need. Give your students work to do as they go through the program.
Choose Marketing Tactics. Choose marketing tactics that allow you to reach your audience and tell them about your program. Be sure to emphasize its unique benefits. Decide what role the program will play in your sales funnel.
Implement and Follow Up. Once you release your program, keep in contact with its participants. Follow up with them to make sure they received the expected results and get feedback so you can make improvements.
Want to learn how to do it step-by-step?
Our course in the Coach Curl Academy details everything you need to know and do to create your own Signature Online program
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